Small, Minority-Owned Business
NAICS: 541613 | 519130 | 541910 | 541618 | 541820
Node Motion is a digital marketing and data analysis firm. Our founding principle is Test Everything. We specialize in integrating cutting-edge computer science with the art of capturing attention through creative content.
We are subject matter experts on harnessing data insights from social media. We use powerful platforms like Facebook, Instagram, and other social media hubs to engineer your brand, discover niche audiences, build communities of brand champions, generate new revenue and sales, and skyrocket your ROI.
“We are subject matter experts on harnessing data insights from social media.”
Using social media as our main testing ground also allows us to bypass dying industries and archaic practices like polling and PR by directly linking with the people you want to engage.
Remember, the last two U.S. presidents were elected because social media brought their voice directly to their audience. That’s the power of digital marketing.
“Remember, the last two U.S. presidents were elected because social media brought their voice directly to their audience.”
This is how we deliver ROI traditional marketing companies can’t even dream of. We succeed where others fail because we uniquely understand and take advantage of the complex algorithms that power social media. This sets us apart, and it’s why our results are untouchable.
A Few Case Studies
Traditional marketing agencies waste your money trying to force archaic advertising principles into the digital space. It doesn’t work. This is why they deliver pathetic results.
Everything we produce is driven by data, derived from our algorithm, tested rigorously, and precisely targeted to your audience. The result is ROI traditional marketing agencies can’t even fathom. Keep reading to learn more about what we’ve done for our clients.
Case Study : Maximus Inc.
Maximus Inc. is a government contractor based in Reston, Virginia, employing more than 34,000 people and generating annual revenue north of $2 billion.
Their federal government client, the Social Security Administration, needed to engage a niche audience—people with disabilities currently receiving disability benefits who may be interested in pursuing financial freedom through employment.
Because this audience is so narrowly defined and difficult to target using traditional strategies, Maximus struggled to find a contractor who could deliver results.
Node Motion’s attention mining algorithm discovered what motivates this audience, how to pinpoint them through digital targeting, and how to inspire them to action.
We worked with Maximus to test thousands of variations of existing content. This allowed us to discover new audience segments with niche interests.
By micro-targeting these hyper-specific audiences with content built around these newly surfaced themes, we were able to massively increase Maximus’ digital influence.
Maximus began with an industry standard engagement rate of 0.57% and hoped for a moderate increase to 4%—a standard several traditional marketing companies failed to meet.
Node Motion delivered results more than 1,137% above what Maximus hoped for.
% OF WEB PAGES WITH OVER 10,000 SESSIONS PER MONTH
Maximus set an initial goal to generate 10,000 sessions per month on the top 10% of their web pages.
Node Motion delivered 6x the expected results, with 60% of targeted web pages generating more than 10,000 sessions per month.
Node Motion is largely responsible for dramatic increases in traffic to the Ticket website and social media channels, including organic traffic through various search engines.
Node Motion is easy to work with, thorough, detailed in its approach and reporting, and effectively communicates their recommended approach and ensuing results in a way that provides true actionable value to the program.
Node Motion has been a true game-changer in moving the Ticket program towards an effective, efficient and impactful communications approach, and therefore has my full endorsement.
| DIGITAL STRATEGY MANAGER
| MAXIMUS INC.
You Need Results. We can help.
Whether you’re a multi-billion dollar federal contractor with the weight of the U.S. government on your shoulders, a scrappy young tech startup looking to disrupt the digital space, or a small-but-strong nonprofit that will settle for nothing less than changing the world, you’re ultimately after the same thing: results. Node Motion delivers results that defy expectations. Contact us, and we’ll defy expectations together.
Case Study : The NRA
The National Rifle Association (NRA) is one of the most influential, talked about—and polarizing—organizations in America. They generate massive amounts of interest and conversation—mostly from an aging and already-engaged audience.
As a result, they were losing advertising revenue on their most important magazines and web properties to competitors who could attract more diverse audiences. The NRA needed to diversify its base of support to bolster ROI through ad sales and new revenue, while future-proofing their organization.
Node Motion helped the NRA restructure their content to cultivate a more diverse audience, including Millennials and Gen Xers—groups traditionally underrepresented in the NRA’s audience.
Together, we launched new web properties targeting these audiences and attracting new advertisers. This allowed us to generate new revenue immediately, while introducing entirely new revenue streams through an expanded base of support.
INCREASE IN ADVERTISING REVENUE
The NRA set an ambitious goal to increase advertising revenue by 10% as a direct result of this influx of younger and more diverse demographics.
We surpassed the NRA’s target by 5.5x, increasing advertising revenue by a staggering 55% in just a few months.
EMAIL OPEN RATE
The NRA hoped to increase their email open rate to 5%, close to industry standard for a national nonprofit with a list their size.
We delivered 9x the results our client expected, ending our campaign with a 45% open rate—leagues beyond the industry average.
The invaluable education and details [Data] provided by Node Motion brought the NRA sales staff up to speed quickly and efficiently, and today advertising on the websites number in the millions of dollars.
The valuable skills Node Motion brought to this project have allowed the National Rifle Association to function at a much higher level when contacting its membership and the general public, as well as enhancing revenue flow significantly. I recommend this company, without reservation.
| EXECUTIVE DIRECTOR
| NATIONAL RIFLE ASSOCIATION
Still Not Convinced?
Node Motion works with diverse government agencies, nonprofits, small businesses, churches and faith-based organizations, tech startups, and pioneers in the digital space. Every client is unique.
Every problem we approach requires client collaboration, custom strategies, and relentless fidelity to the data. No matter what the goal is, our pursuit is always the same: maximize ROI. Here are a few more wins we’ve racked up over the years.
NICHE AUDIENCE MARKET EMAILS CAPTURED
Revenue Generated from Digital, for our Clients
INCREASE IN CONVERSIONS FROM SOCIAL MEDIA
INCREASE IN EMAIL CLICK-THROUGH RATES
INCREASE IN Ad Campaign Conversions
INCREASE IN DIGITAL FUNDRAISING
Ready for results?
Contact us for a free 30-minute consultation.