SBA Small, Disadvantaged, Minority-Owned Business // NAICS: 541613, 519130, 541910, 541618, 541820, 561422
What makes us a digital intelligence and strategic consulting firm?
Our Own Algorithm.
We Only Create
HOW IT WORKS
Our 50 years of combined experience in marketing and PR leverage data outputted by a bespoke software application developed in Python that models and predicts human behavior. Our team spent nearly 10 years engineering and refining an intelligence-gathering system that combines human ingenuity with advanced software solutions. This sophisticated system is what we call our algorithm.
WHY YOU NEED IT
Facebook, YouTube, Google—they’re all powered by incredibly sophisticated software models that mimic human learning by analyzing linguistic and behavioral trends. These models are called algorithms. You’ve probably heard the term. To compete on these platforms you need a counter-intelligence strategy that adopts the same technology—else you’re dragging ground troops through an air campaign.
This results in lost leads and low return‐on‐investment because each section of the funnel is an obstacle for the user to overcome. At each stage, most users drop off. In the end, only a small fraction of leads ever make it to the conversion point. Essentially, every obstacle in the user’s journey forces away most of the audience, until only a few remain… who hopefully convert.
That’s their plan. But imagine if that strategy was employed anywhere else. Imagine 1,000 shoppers walk into your grocery store, but only 10 of them make a purchase before leaving. Absurd, right? You’d consider that a disastrous waste of opportunity. The same principle applies in the digital marketplace.
While this strategy may have been the best approach available many years ago, it is wasteful and cannot produce results that compete with strategies incorporating today’s digital technology. Today, we have much more sophisticated audience intelligence tools and targeting algorithms to guide the process.
At Node Motion, we have backwards-engineered an algorithm that speaks the same language as Facebook and Google. This uniquely allows us to bypass the traditional “marketing funnel” that kills the ROI of most companies.
We collect all the necessary data, audience insights, and targeting parameters at the front-end… whereas other companies attempt to slowly uncover these insights by forcing their audience through “the funnel,” losing people (and ROI) along the way. No funnel—just direct conversions. We generate real ROI directly through our ads. Click. Convert.
The moment a user engages with our ads, they take the only action you need to measure: conversion. For example, your audience clicks on our ad and is immediately and directly connected to you via telephone.
We are able to do this because we front-load all our audience intelligence and targeting parameters, before users are drawn into engagement with our content. We only reach and engage the people we already know will convert.
DIGITAL STRATEGY MANAGER
NATIONAL RIFLE ASSOCIATION
Need help finding your way in the digital space?