Conversions are our ultimate metric of success. While conversions take on diverse forms across the many industries we work in, they are generated through three distinct channels. Conversions through these three channels are our core competency.
What everyone else does.
Most marketing and advertising agencies rely on strategies designed long before the advent of today’s digital intelligence technology.
At Node Motion, we eliminate the funnel. Our audiences convert directly through our ads. There are no intermediary steps, no platform changes, and no wasted leads.
Very few people understand how to reach an audience in the digital age. How could they? That requires decoding the most complex algorithms ever engineered. Here’s a secret no one else will tell you: the algorithm is your audience.
Before you reach any flesh-and-blood people on the other side of the digital divide, you need to master the science of serving content to the all-powerful algorithms that control the internet.
Node Motion specializes in niche and hard-to-reach audiences. We’re uniquely able to target audiences traditional marketing and advertising agencies cannot capture. One reason many agencies fail at reaching these audiences is because they assume these groups are monoliths. We use an advanced intelligence-gathering system that combines human ingenuity with advanced software solutions, to decrypt how content-curating algorithms, from Facebook to Google, translate, interpret, rank, and share messages for each audience we engage.
Note: these audiences are not mutually exclusive; we can engage Spanish-speaking Veterans with disabilities over the age of 65… or anyone else, for that matter.
DIGITAL STRATEGY MANAGER
NATIONAL RIFLE ASSOCIATION