Node
Motion
About
Us.
Node Motion is a digital marketing and data analysis firm. Our core value is “intelligence first, creativity second.” We apply scientific rigor and technical expertise to a field dominated by creative whims, which is why we produce unrivaled results for our clients. Based in Northern Virginia with a diverse team of experts in their fields, we have more than 125 years of collective experience in digital marketing, fundraising, and campaign implementation.
Thought
leadership.
Oscar > CEO of Node Motion
With 20 years of experience in multi-channel marketing, Oscar has a proven track record of success, having collaborated with organizations such as the Social Security Administration, the National Rifle Association, Universal Music Group, and Capitol Records, among many others. Oscar’s expertise in web, connected TV (OTT), influencer, and social media marketing, combined with his computer science background, equips him with a distinctive skill set that helps clients devise innovative solutions for driving business growth.
Throughout his career, Oscar has excelled in leading teams, developing strategies, and directly executing and managing over $21.5 million in digital campaign budgets, consistently achieving top-tier results for clients. In addition to his digital marketing experience, Oscar leads the development of proprietary software based on the OpenAI API, exclusively designed for internal use by Node Motion’s team members.
Mohammad > Data & A.I. (Advisor)
With 20 years of experience in the IT industry, Mohammad has dedicated the past ten years to mastering SQL Server and A.I. His passion lies in using technology to help people, which led him to create one of the world’s top-ranked SQL Server blogs. As a former Microsoft Data Platform MVP, Mohammad was recognized for his expertise and dedication to the community.
In January 2021, Mohammad joined Microsoft as a Data & A.I. Consultant, further solidifying his focus on utilizing A.l. to empower people and organizations. His extensive knowledge of Kubernetes and DevSecOps, combined with his proficiency in A.I., enables him to deliver innovative solutions in the rapidly evolving field of data and artificial intelligence. Mohammad works directly with high-profile clients such as the US Army, US Navy, and various federal government agencies.
Bran > Brand & Creative (Advisor)
With more than 16 years of experience in creative marketing, communications, and fundraising, Bran has a proven track record of success in highly competitive fields. He has developed and executed strategies for multi-million-dollar campaigns, such as The City School’s $12 million campus expansion in 2018. Bran has also led digital engagement initiatives for organizations and government clients, including the Social Security Administration.
He has a background in writing scripts for promotional films for notable companies such as The Richards Group, Blue North Strategies, and Neighborhood Film Company, an award-winning production company. He has ghostwritten speeches and scripts for high-profile clients including Rick Warren, Alicia Silverstone, Corey Feldman, and popular musical acts like Death Cab for Cutie, Tegan and Sarah, and The Used.
Jamuna > Government (Advisor)
Jamuna is a highly accomplished IT professional and Budget Analyst with over 25 years of experience serving the Federal Government both as an employee and subcontractor. She retired as Lead Budget Analyst at the Department of Veterans Affairs (VA), where she expertly managed the Information Technology organizational budget of over $1.2 billion. Jamuna also served as President and CEO of DynaMight Technologies and held various positions at MCI and the National Science Foundation.
Jamuna possesses deep knowledge in multiple programming languages, including C, C++, Coldfusion, JavaScript, PL/SQL, SAS, Foxpro, Visual Foxpro, Excel/VBA, and SQL. She also demonstrates mastery in databases such as SQL and Oracle, which is further attested by her certifications from Boston University’s Program Management, Management Concept’s Federal Financial Management Certification Program, Budgeting and Financial Management, and a Masters in Computer Science education from SUNY, as well as a Masters in Philosophy from the University of Mysore.
With over two decades of experience in software development, Andrew, co-CEO of Untethered IO, possesses a wealth of expertise in the field. His background in game development, coupled with experience in leading large-scale enterprise projects and managing promotional strategies in the gaming and SaaS service industries, enables him to effectively lead companies in highly competitive fields.
Andrew’s technical proficiency includes extensive experience in systems integration and modernization, digital architecture design, process optimization, PII and PCI-DSS compliance, and a wide range of programming languages and technologies such as HTML/CSS, JavaScript, PHP, NodeJS, Golang, C#/.NET, C/C++, Objective-C/Swift, Java/Kotlin, MySQL/PostgreSQL/SQL Server, XML, SAML, React, Python, Ruby, CI/CD, Unreal Engine, and Unity.
Matthew > PM & Armed Forces (Advisor)
With over 14 years of service in the United States Army as a Special Forces soldier and currently holding the position of Warrant Officer in the Massachusetts National Guard, Matthew brings a wealth of leadership and decision-making experience to the table.
Additionally, he has over 10 years of experience in project management, honing his skills in organization, planning and execution. Through his background in eSports, Matthew has developed a keen understanding of data analysis and content optimization. Furthermore, he serves as a subject matter expert on Twitch influencers, providing valuable insights on digital engagement and audience engagement.
Key
differentiators.
Node Motion distinguishes itself in the fiercely competitive digital marketing landscape by using cutting-edge OpenAI API technology and data gathering to develop campaigns that deliver industry-best results. By analyzing extensive data from platforms like Facebook, Instagram, Google, and YouTube, we identify trends, assess audience preferences, and understand sentiments, allowing us to create content that addresses concerns, emphasizes benefits, and maximizes engagement.
Our data gathering techniques uncover hidden patterns and relationships within data to inform strategic campaign decisions. In a marketplace with a low barrier to entry, our unique approach of prioritizing data-driven strategy and meticulously crafted campaigns sets us apart, consistently delivering exceptional results and success for our clients.
For over a 15 years, Node Motion has accumulated first-party data along with fundraising intelligence platforms to gain valuable insights into customer behavior and interests. By leveraging A.I. technology and data gathering, we enhance this data to provide a competitive advantage in digital marketing. For example, in local government, our data helps identify community-specific concerns, allowing us to create targeted messages that increase relevance and engagement.
In federal government, we tailor campaigns to promote national initiatives and policies effectively. For nonprofit organizations, we refine messaging through social media analysis to boost engagement and donor support. For businesses, our data-driven approach uncovers consumer trends and optimizes marketing strategies for maximum impact. These examples highlight how our unique, data-driven approach consistently delivers remarkable campaign results, setting Node Motion apart in the digital marketing industry.
Expertise &
Qualifications.
At Node Motion, we embrace the future of Artificial Intelligence. We hire and contract with experts in the development of AI tools to revolutionize our workflow and ensure data is collected, analyzed, and integrated throughout our campaigns.
By harnessing the full potential of OpenAI’s advanced natural language processing capabilities, Python, TensorFlow, PyTorch, and macOS’s native performance optimizations, we’ve created a powerful and efficient development environment that maximizes our team’s productivity. Let’s highlight some of what we offer, along with our expertise and qualifications.
Expertise
Leveraging A.I. and data mining for powerful lead generation.
Expertise
Accelerating conversions with targeted CTV ads and OTT ads.
Expertise
Connecting clients' call centers to search engine users seamlessly.
Expertise
Implementing geofencing and geotargeting strategies for targeted conversions.
Expertise
Developing music, scripts, voiceovers and podcasts.
Expertise
Producing bespoke videos for social media, search, and CTV/OTT.
Expertise
Delivering comprehensive technical reports for clients and stakeholders.
Expertise
Creating A.I. enhanced content targeting niche audiences.
Expertise
Open A.I. prompt engineering and API integration / app development.
Expertise
Expertise
High-fidelity 3D Modeling.
Expertise
3D & 360 Virtual Tour Creation.
Qualification
Meta Certified Digital Marketing Partner.
Qualification
Google Analytics 4 Certified.
Qualification
Google Ads Certified.
Qualification
Microsoft Azure Certified.
Qualification
MIT Sloan School - Digital Marketing & Data Analytics Certified.
Qualification
Certified Kubernetes Administrator & Developer.
Qualification
Department of Defense 8570 IAT II Certified.
Qualification
FAA Certified Drone Pilots.
Qualification
Virtual & Augmented Reality Growth Accelerator.
Results
& Reviews.
172% Average Increase in Organic Engagement on Web & Social Media
115% Average Increase in Digital Ad Campaign Conversion Rates
Over 285,000 Niche Audience Market Emails Captured from web & Social
86% Average Increase in Email Click-Through Rates
320% Average Increase in Conversions from web & Social Media
Over $3.5m Revenue Generated from Web & Social Media
Client Expectations
%
Increase in Lead Engagements
Maximus Federal (SSA) was left with disappointing results by the previous agency, struggling to get their ads noticed, let alone read and acted upon. The agency tried to convince Maximus that due to their niche audience, reaching the industry standard was a lofty goal. But at Node Motion, we saw things differently. We didn’t settle for just meeting the average, we set an ambitious target of a 25% increase in click-through rates, putting Maximus Federal (SSA) at the lower end of industry standards.
What We Delivered
%
Increase in Lead Engagements
We exceeded expectations and achieved a remarkable 355% increase in click-through rates in just a few months for our client Maximus Federal (SSA). Unlike our competitors, we took a data-driven approach to content creation by thoroughly testing each element before implementing it in our strategy. This allowed us to confidently understand what resonates with our audience, ensuring the success of our campaign from the start.
Client Expectations
%
Increase in Call Center Calls
While the previous contractors failed to drive calls for our client Maximus Federal (SSA), citing a challenging target audience and an unattainable “industry average,” we took a bold approach. Instead of accepting the subpar 2.35% conversion rate as the standard, we aimed to break into the top 10% of our industry, setting a goal of a 11.45% conversion rate. The results speak for themselves.
What We Delivered
%
Increase in Call Center Calls
We exceeded Maximus Federal (SSA) expectations by surpassing our initial goal of reaching the top 10% of the industry. We achieved a 72.93% conversion rate for our Call ads, a remarkable 537% increase over the industry average. Our innovative targeting, content, and analytics strategies propelled our client from below average to the forefront of tech- and data-driven conversion tactics. In a matter of months, we turned a seemingly insurmountable challenge into a resounding success, outpacing other agencies and establishing ourselves as leaders in the realm of digital-to-direct-call conversions.
“Dramatic Increases”
Node Motion is largely responsible for dramatic increases in traffic to the Ticket website and social media channels, including organic traffic through various search engines. Node Motion is easy to work with, thorough, detailed in its approach and reporting, and effectively communicates their recommended approach and ensuing results in a way that provides true actionable value to the program. Node Motion has been a true game-changer in moving the Ticket program towards an effective, efficient and impactful communications approach, and therefore has my full endorsement.
M. LOUNDERMON
DIGITAL STRATEGY MANAGER
“Exceptionally Skilled”
The invaluable education and details [Data] provided by Node Motion brought the NRA sales staff up to speed quickly and efficiently, and today advertising on the websites number in the millions of dollars. The valuable skills Node Motion brought to this project have allowed the National Rifle Association to function at a much higher level when contacting its membership and the general public, as well as enhancing revenue flow significantly. I recommend this company, without reservation.
J. GRAHAM
EXECUTIVE DIRECTOR